Why We Prefer Organic Cotton
What is organic cotton?
“Made from 100% organic cotton”. You’ve probably heard us use that sentence before. But what does it mean exactly when we say organic cotton? And why is it so important to us? Well, the answer is actually quite simple: organic cotton is less harmful for the environment.
First things first: cotton is a fibre that grows on the cotton plant. But before you can use it, just like all crops, it first needs to grow. During that process, many cotton farmers protect their crops from insects by using pesticides.
Often, they also create bigger and more numerous crops using genetically modified organism (GMOs), fertilisers, and artificial irrigation methods.
But besides creating a strong and beautiful cotton plant, these methods all have one thing in common: they have a negative effect on the planet in terms of water usage, soil depletion, carbon emissions, and energy usage.
Organic cotton is grown under more sustainable conditions with a far less harmful impact on all the factors listed above. It does not use any pesticides, artificial fertilisers, or GMOs, nor is the field irrigated with anything other than rainwater.
Goal: 100% organic cotton
We aim to switch the last product in our collection - The Originals - to organic cotton instead of conventional cotton. Why? The answer is easy; organic cotton is much less harmful to the environment than “conventional” cotton. Thanks to the methods used while growing the cotton, or better: the methods that were NOT used, organic cotton is much more sustainable than conventional cotton. And that’s exactly why we are phasing out conventional cotton from our collections, whilst looking for organically produced alternatives with the exact same or even better qualities. Because that’s what our mission states: creating iconic designs while making conscious decisions for people and planet.
Green Disclaimer
Since we’re talking facts here, let’s be honest about the full picture. Organic cotton does show considerable ecological benefits over conventional cotton, but it’s not the end of the story. It’s much less harmful, but it still impacts the planet. Changing all our collections to organic cotton is a first big step towards being a truly sustainable fashion brand. But to reach our goal of becoming net zero by 2030, we realise we need to do more. That’s why we invite you to have this conversation with us. We’re also eager to learn how we can improve.
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