MR MARVIS has entered into a long-term partnership with the World Wide Fund for Nature Netherlands (WWF-NL).
Our first mission? Sharing a story that until now has remained in the shadows, the same way its main character does: the story of the marvellously majestic, yet threatened, snow leopard.
Copyright Credit: © naturepl.com / Valeriy Maleev / WWF
Few individuals ever see a snow leopard in the wild. Known as the Ghost of the Mountains, this elusive big cat moves silently through the remote mountain landscapes of Central Asia. Yet another important part of its story often remains unseen: the connection between cashmere production, fragile grasslands and the wildlife that depends on them.
The snow leopard’s vast habitat is home to unique wildlife, but these ecosystems are under increasing pressure. Habitat degradation, declining prey populations and conflict with livestock herders all threaten the future of this iconic species. Today, only around 1,000 snow leopards remain in Mongolia.
Mongolia produces roughly 25-40% of the world’s cashmere. The fibre is praised globally for its softness and comfort. Not many people know where it comes from or how closely it is connected to the landscapes of Mongolia.
As global demand for cashmere has grown, so have goat herds. In some regions, this has contributed to overgrazing, placing pressure on grasslands and water sources. With grazing lands becoming less productive, herders in search of resources may need to move further into mountain areas – the landscapes where snow leopards live. The result is a growing overlap between people, livestock and wildlife.
Copyright credits: Gernant Magnin WWF-NL
WWF works with local communities in Mongolia to help people and snow leopards coexist.
This includes:
The goal is simple: ensure both local livelihoods and snow leopards can thrive.
Copyright Credits: Frans Schepers WWF-NL
As a B Corp, MR MARVIS believes businesses can help protect the natural systems they depend on. This also means helping consumers understand where materials come from, an important first step towards making more responsible choices. That’s why we’ve committed to supporting WWF’s snow leopard conservation work in Mongolia with a financial contribution of €100,000 in 2026. By combining financial support with storytelling, we contribute to WWF's conservation work while also highlighting the connection between materials, landscapes and biodiversity. This partnership with WWF builds on our ongoing commitment as a B Corp to reduce our environmental footprint, helping us gain deeper insights into nature-related risks within our value chain and accelerate our progress.
To spark a conversation about the relationship between clothing and nature, we’re introducing a limited-edition scarf made from 40% wool, 40% recycled wool (GRS Certified), and 20% recycled cashmere (GRS Certified). By choosing recycled cashmere instead of virgin cashmere for this scarf, we give existing fibres another life while avoiding the need for additional newly produced cashmere. With this iconic winter accessory, we aim to tell the story of this iconic species, the snow leopard.
The scarf won’t solve the pressures facing the snow leopard’s habitat. But it can help tell its story and remind us that every material has an origin, and every landscape a heritage of its own.
